<<THE BRAND UNION DEVELOPS DEGREE IN BRAND DEVELOPMENT by staff, Brand Repbulic 10-June-09
LONDON – Branding and design agency The Brand Union has teamed up with Goldmiths College in London to launch an international Master’s degree in brand development
The postgraduate degree begins in September. It will take an academic approach to studying branding and communications methods in their social, economic and political contexts.
The syllabus will also cover intellectual property rights, globalisation and changing media.
The Brand Union has collaborated with the universities to develop course structure and content. It will provide guest speakers throughout the course, share live client briefs and offer a placement with the agency at the end of the course.
The course was developed with James Curran, professor of communications and director of the Goldsmiths Leverhulme Media Research Centre.
Simon Bolton, worldwide CEO of The Brand Union, said: “The culmination of nearly two years’ worth of planning, this initiative is the most significant way we could realise our commitment to the next generation of branding and design talent.”>>
Above Information from: Brand Republic Article
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