The birth of a new hotel experience for the Generation Y-ers has arrived. Apart of Starwood Hotels & Resorts, ALoft is a new interactive, high-tech hotel, pushing the threshold on hotel design, accommodations, and customer experience.
Once believed that those of Generation X would be the most trendy and forward thinking, those of Generation Y have proved that belief wrong. Frequently toting more than just a smart-phone and laptop, Gen Y-ers expect from hotels and resorts a luxurious and full-service experience that can service all their travel and technological needs during their stay.
ALoft recognized this up-coming necessity and grabbed hold of the reins, creating a concept that would appeal to this new, trendy customer. Their hotels a more than just fresh and innovative, they are sexy, sleek, and effervescent. For those more mature travelers, imagine the W Hotel with a more youthful and interactive approach. While the W Hotel was one of the first to take luxury hospitality to a pair-downed, clutter-free experience, ALoft goes beyond that idea with many innovative features, such as the Aloha Desk, which is open 24/7 to ensure an “easy, breezy check-in.”
Perhaps inspired by the new smart-phones, the touch-screen Aloha Desk is equipped with a Plug & Play system that has wireless connectivity and a docking station for PDAs, cell phones, MP3 Players, and laptops, all which can be projected onto a 42” flat screen TV. Some other features of the hotel inspired from trends of today, such as a neighborhood market places and local bars and nightclubs, are the XYZ Mix n Mingle bar and the Grab n Go Gourmet market. Of course, other luxury accommodation features, such as a gym, toiletry restocking station, and lounge, are available too.
The marketing and promotion of this hotel concept became the next hurdle for Starwood Hotels & Resorts to jump. How would they portray this youthful, fun, and luxurious experience to their target consumer? Thus, the launch of their new interactive website reflecting ALoft’s brand value and vision. And their site does just that with its fun and custom music playlist, maps and city guides for a better travel experience, and even online games to provoke and intrigue their young customers, like the DJ & Dance game that is a twist on Guitar Hero, again mimicking a new trend in the game and entertainment industry.
Overall ALoft’s brand values and forward-thinking are ever-present throughout its physical and cyber look and feel. It will not be a surprise if this hospitality trendsetter influences other hotel brands and chains for the generations to come.
Visit Aloft’s new website to explore further: Aloft Hotel
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